✪ Hi Boys & Girls & In-betweens! Did you know that this week is official Transgender Awareness Week? I bet you didn’t. That’s ok, because to celebrate, Kraft Foods Canada is launching a new PR campaign specifically aimed at “raising awareness” for this wonderful new & exciting globalist holiday. The celebration includes the release of an exciting new book about two lovably cute transgender bears “Crunchy & Smoothie” as they coach your kids on the proper use of pronouns; and, only bigots, haters & homophobes don’t love cute, plush toy bears, right?
Canadians are no longer allowed to enjoy one of their favorite brands of peanut butter without knowing what it thinks about the pronouns they use in their daily language. Recently, from the shampoo you use to the lotion you buy to the razor you shave with, it seems every company feels compelled to make political statements, whether about gay rights, transgender issues, or racism.
Last month, KRAFT Peanut Butter launched a limited-edition children’s book for Transgender Awareness Week, titled “His, Hers, Them & Theirs: Learning Pronouns with the Bears.”
A Kraft press release states, “With the help of Kraft Peanut Butter’s iconic Bears, Crunchy and Smoothie, the book aims to guide parents and families through conversations at home surrounding pronoun use and why they’re important.”
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The press release statement continues, “To help bring the storybook to life, Kraft Peanut Butter enlisted the help of Transgender Author, Nick North and LGBTQ2S+ Illustrator, Paul Dotey to create a story that makes it easy for parents to talk to their kids about pronoun use and help families learn why these conversations are important in a way kids can follow along,” “By normalizing these conversations, Kraft Peanut Butter hopes to continue encouraging acceptance, inclusivity and safety while bringing communities together.”
(In case you’re asking yourself what the heck LGBTQ2S+ is, it stands for Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, & Two-Spirit. Yes, really.)
“As a brand that is focused on nourishing connections and fostering acceptance, it is essential for Kraft Peanut Butter to contribute to a more inclusive, accepting space and drive progress through tangible action. Educating the next generation of Canadians to stick together is an important part of setting up a future of inclusivity for all, and we hope this book and our bears can help facilitate learning to move the conversation forward,” Jacqueline Chao, Brand Manager, Brand Building & Innovation, says Kraft Heinz Canada.
The company tweeted about the book but shut off the comments.✪
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