The US ranked last in media trust, at 29%, with 92 thousand news consumers surveyed. That’s worse than Kenya, worse than the Philippines, worse than Peru… among others. Finland topped the list with a trust level of about 65%.
The trust level for the international media as a whole has actually gone up, but the trend in the US media went the opposite direction. Only 29% of respondents in the US said that they could trust most news, most of the time.
Journalism is predicated on trust. The only way a journalistic enterprise, is if its audience believes that the journalists are accurate and reliable mediators of information. The moment that belief is challenged by the majority of the audience, that journalistic enterprise is on course to collapse.
The journalist Glenn Greenwald, reacted to the study by tweeting: “This is an extraordinary (though unsurprising) finding. Most amazing is that the corporate sector of the US media is failing in every respect: financially, culturally, collapsing trust.” Then he continued, “Any other industry failing like this would engage in self-critique, asking why. They never do.”
He makes a point. Any other industry failing as hard as the US media would engage in self-critique and course correct. So why is it that the US mainstream media refuses to do that? If this is not a wake-up call for the industry, nothing is.
However, the media is not just some other industry. Any other industry is just a cog in the wheel of a liberal world order, but the mainstream media is that globalist liberal new world order. The media, Hollywood, and other entertainment, function as the tele-communicative glue that holds the liberal globalist world order together. ✪